Leasing & Marketing for Property Managers

Predicting future opportunities for the property manager is a challenge. In this course, you will gain the skills needed to successfully lease and market building space under favourable as well as adverse economic conditions. You will learn to conduct targeted market surveys and to develop a marketing plan that will please both the owner and the tenant. Leasing and marketing are also approached in-depth from legal and ethical angles, as well as from a financial standpoint. This course, which includes current, reliable resources, such as relevant websites, can help you stay on top of today’s marketplace.

Upon successful completion of this course, learners will be able to:

  • Chart and rate comparative properties in your market
  • Develop advertising and media buying savvy
  • Employ proper public relations
  • Develop parameters to lease space effectively
  • Identify prospective tenants and make them aware of how your building suits their needs
  • Market analysis, survey conditions, and planning
  • Ownership and investment
  • Renewal and tenant satisfaction
  • The leasing plan, including lease negotiations
  • Public relations and advertising
  • Tenant prospecting and space allowance
  • Working with the Ownership Structure
  • Evaluating the Property
  • Analyzing the Building`s Income Potential
  • Creating the Marketing Plan
  • Creating the Leasing Plan
  • Organizing Your Leasing Team
  • Finding and Selling the Tenant
  • Basics of Lease Negotiations
  • Negotiating and Managing Tenant Improvements
  • Leasing Retail Space in office Buildings
  • Writing the Lease
  • The Lease Document Part 1 – Legal issues
  • The Lease Document Part 11 – Critical Clauses
  • Tenant Retention, renewals and Evictions

This course is available through the following delivery options:

  • Self-Study
  • Instructor-Led Online
  • Accelerated Classroom Review

This course does not apply to any BOMI certifications.

This course applies to the following BOMI designation:

  • RPA® – Real Property Administrator